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Social media is an internet-based platform used primarily for social networking and communication. The most popular networks include Facebook, YouTube, WhatsApp, and Instagram. According to Statista, …Facebook has close to 3 billion users each month, followed by YouTube with 2.5 billion, and WhatsApp and Instagram at 2 billion users per month. Additionally, “LinkedIn is 277% more effective in generating new clients compared to Facebook and Twitter”, says Hubspot.

The Popularity of Online Searches

If you’re not using social media in marketing your property, you’re missing out. About 90% of home buyers begin their home search online before ever reaching out to a realtor. Once they find a home they like, their search of communities oftentimes leads them to social media sites like YouTube to find out more about a specific area. Additionally, HubSpot notes that 80% of consumers watch videos online each week and 50% of them said that a video influenced their purchase. With their popularity, advertisers have seized the opportune to market successfully on these sites. And real estate is no exception. Here is why you should use social media to sell your home.

When Privacy is an Issue

Still some select homeowners do not want their home to be listed on social media for different reasons. Certainly, there are ways to work around this. Still, in terms of maximum exposure, social media is extremely useful in selling your home.

Stand Out from the Crowd

Tapping into an audience of billions of viewers raises awareness of your home and increases the likelihood that an interested buyer sees it and reaches out. “63% of Realtors use social media to promote listings. Social media posts are ideal for sharing home listings with a large group of people”, according to Hootsuite. Still, not all Realtors know how to use social media EFFECTIVELY to get attention for your home. This market is highly competitive.


No matter the type of property you have for sale, there are online communities that will want to know about it and share it with others. Have a large tract of farmland or a high-end listing? There are ways to find out where these clients are and how to market your home directly to them using social media. Using metrics, we can tell which cities and states buyers are coming from and advertise specifically to them.

Equestrian Property

Each Social Media Platform Requires Different Methods

It’s important to choose the right platform for your listing and use it well. Some sites prefer photos while others prefer text or video. Formatting is also important. Some sites like Instagram prefer shorter videos, there are others that actually give you more coverage at longer lengths. These details make all the difference in getting the most out of social media.

Bottom Line:

For the best results, you should use social media to sell your home. We have found that when used properly, it has been highly effective of getting the attention on the sale of your home. For a home seller, it’s important to find a real estate agent who knows how to use social media to raise awareness.